Guide to Creating Your Value Statement

Develop a 30-second 'elevator pitch' that clearly encompasses the vision you have for your Agency.

Guide to Creating Your Value Statement

Develop a 30-second 'elevator pitch' that clearly encompasses the vision you have for your Agency.

Guide to Creating Your Value Statement

Develop a 30-second 'elevator pitch' that clearly encompasses the vision you have for your Agency.

What's included in the 'Guide to Creating Your Value Statement'?

Walk through 4 clearly outlined steps to get to the route of your mission - fast!

Think of your value statement (or, mission statement) as your Superbowl commercial. You have $5m to spend... 114m people to impact... :30 seconds to work with. These 4 steps force you to dig deep into the most important pieces of your vision, and summarize them in a compact, easily repeated 30-second Agency mantra.

Examples to help you focus your thoughts.

Everyone wants to be everything to everybody. That's not realistic. Our examples help you take your 'big picture', brainstorm ideas and break them down into manageable statements that express what's really most important to you and your Agency.

Guide to Creating Your Value Statement

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Document Outline

  • 4-step process to brainstorm your big ideas
  • Targeted examples to help you break down your ideas into a short, repeatable mantra
  • 3 quick tips on making the most of your value statement

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